Richie Rich is the richest kid ever! With his infinite wealth, Richie Rich lives in a world where adventure and fun are...well, limitless! Incredible gizmos, exotic locales, impossible escapes - only in a comic book could a boy's life be this good! But of course, it's not money that matters to Richie. Sure he plays in his private amusement park, tests inventions that would instill jealousy in James Bond, but what this boy is really after is friends. A born leader with a heart of gold, Richie is always looking for pals to share in his truly "rich" lifestyle.